ETHICS CASE Study Example | Topics and Well Written Essays - 250 words

ETHICS - Case Study Example In as much as the main goal of businesses is to increase their profitability by becoming efficient and effective in their operations, the obligations it has on its stakeholders must be upheld (Bader 12). First, the decentralized managers are under pressure to improve their operations. This means that they suffer from psychological problems including stress by having to work for long period or implement very discriminating and harsh work conditions. The sales representatives are also forced to apply unethical ways to increase their sales turnover. This could be harmful to the business long-term image. Moreover, the consumers’ welfare is likely to be breached if quality control procedures are compromised in order to reduce operation costs. Customers have the right to get quality products free from any harm. The managers of the corporations are in a dilemma of having to increase their performance through unethical ways or face termination of their services or demotio ns. They are torn on whether to breach the welfare of the customers or go against the company requirement. The sales personnel too have to embrace unethical ways to increase sales and this could force them to give wrong information for sales to be realized. Achievement of business goals can be attained by not necessarily becoming unethical (Bader 13). National products corporations should set realistic goals and motivate their employees to increase their level of commitment and effectiveness for the organization. The managers should as well be given the required tools and be involved in goal setting. Adherence to their customers’ requirements and expectations will also reduce the unethical practices. Stakeholders demands should be integrated in the business (Bader 12).In conclusions, businesses must remain committed at meeting their stakeholders’ expectations without engaging in unethical

Discussion- Ch11 Coursework Example | Topics and Well Written Essays - 250 words

Discussion- Ch11 - Coursework Example The product life cycle and development strategies are checked so as to meet the consumer’s satisfaction needs. Price is a term used to refer to a value that is placed on an object to allow exchange between a seller and a buyer. When the buyer is satisfied with the product’s utility, they exchange their purchasing power. This, therefore, implies that any adjustments to the price has an impact on marketing and hence will influence the demand and sales of the product. Price is usually important as it determines the profits of the company. Promotion is a method used to persuade consumers to accept goods, services and even ideas. This is done through advertisements, public relations, publicity and sales promotion. Since digital advertisement is rapidly growing, it is the most applied forms of communication through social media and websites. Lastly, distribution is the provision of the product to the consumers in the right place and in desired quantities. Liang brings out the fact that marketing is a paramount tool for any business in the sense the company gets the publicity of its products and understands the needs of its consumers. He believes it is a systematic process whereby the company does a consumer based research and obtains information on an efficient way to reach out and sell their products and services. Liang covers the role of marketing for a business